The award winning experts in mass personalisation and customisation for print & digital integrate DTG Direct-to-garment printing into their workflow, saving money whilst producing a high-quality on-trend print.

Prime Group Logo

The Client:Prime Group 
Products: Award winning experts in mass personalisation and customisation for print and digital.
Typical Customers: Retailers, marketers, FMCG brands and more

  • A Prime Group client was launching a personalised story book with an accompanying personalised t-shirt. Orders would be taken on-line, and effectively each garment print is individual with varying quantities of daily orders.
  • The decoration on the shirt needed to be on-trend, and the print of a high quality, yet ALSO offer an effective ROI as regards cost per print.
  • The technology also needed to be scalable to cope with increased orders, and be adaptable to the automated workflow within the company.
  • Prime Group struggled to find a piece of equipment that would satisfy all of their requirements. Ink cost-wise it was nearly the detriment of the project; for example another DTG (Direct-to-Garment) machine printed the design at £2.93 per print which was cost prohibitive.


  • Prime Group’s Operations Director, Adrian Tolley, met Your Embroidery Services (YES) at the FESPA show. They were introduced to their DTG Digital Europe range of products from YES’s sister company, Impression Technology Europe.
  • They selected the DTG M2 Direct-to-Garment printer, a pre-treatment machine and a heat press.
  • The YES team worked with Prime to optimise the print process. The end result was 59p per print.
  • The solution can print onto dark shirts at a high level of quality.
  • The two companies also collaborated on Prime’s leading edge automated workflow, creating hot folders and plugins that would streamline each order.
  • Prime appreciate the locality of YES, but are also 100% confident that they can also pick up the phone.


Adrian told us: “I have a background in print and as a company we started life as a printer so when it came to printing on textiles I was very thorough and tested various solutions. We initially tried heat transfer, and I didn’t like the waxy feel of it for the design my client wanted. Then I started to explore direct-to-garment, the digital technology is truly coming of age and tested all of the small footprint solutions. We’re a digital company ourselves and DTG has many synergies.

DTG Machinery
Prime Groups DTG Digital Machinery (Click Image to Enlarge)


I met YES at a show and when I saw the twin-bedded DTG M2 I thought WOW. Other machines could not live up to the M2 in many ways. For a start, the cost per print on a competitors machine was nearly five times more expensive. This factor alone would have derailed the project.  Additionally the bed size was larger than other machines and the quality was exactly what I needed.


I then went to visit their fully equipped showroom in Mansfield and we did some testing. The client was after a particular look – a popular faded contemporary design and we were able to achieve this at first go.


The M2 is extremely economical to run. Our clients have to make a profit from their products and I’m pleased to say that this machine and the way it harmonises with the ink and our workflow makes that genuinely possible.  We’ve taken pounds per print down to pence, without compromising quality whatsoever.


DTG M2 Printer
DTG M2 with Print (Click Image to Enlarge)


Also, we’re a forward thinking business and it’s the way we operate. Whatever we do needs to integrate to our workflow, cutting out unnecessary stages in the processing time is key and was a key to this project.  With this solution we can just set up the job and walk up to the machine and collect the product. YES worked on the software with us and using hot folders and also a plug-in we can utilise print ready files from .pdf documents. This has saved us so much time.


We’re a growing business! And the M2, unlike some other models, can grow with us as it is scalable. As if two platens wasn’t impressive enough, I now know that I can double up to four platens in the future.


Finally it is nice to be able to deal with a local company, if I have a problem I can pop down and visit, although conversely we can also pick the phone up and we always get a response. I’m really pleased with YES and the solution we have now, and the potential for the future too. It offers unmatchable value without compromising quality. ”